Yesterday, because it was World No Tabacco Day, we launched an online toptopical campaign for smokers and non-smokers. Of course, motivating them to give up smoking. Kuchkuch.be (nl) or Pourquoitutousses.be (fr) allows you to send a personalized smoker's cough to a friend. Either - as a smoker - to let him/her know that you want to quit or - as a non-smoker - to let a smoker know that s/he ought to quit.
You can compose your 'personal' cough adjusting 3 criteria : loud/quiet, long/short and - my favorite - slimy/dry. And your friend can listen to 'your' cough from his/her mailbox.
This is a first (viral) campaign for Pfizer Champix in a series of other campaigns to come. It changes a bit the tonality of the campaigns they were running in the past towards the medical world. As said, more to come ...
Nice edutainment from Norway (McCann).
A flash movie in 4 chapters and in-between you'll get either a MC-question or an assignment. Through the movie and the assignments you'll find out why not to use file-sharing networks and the benefits of legally downloading music.
|A movie we've produced in spare time targeting people who like playing games. Check out the pingpong action on http://www.evensnel.be or http://www.aussirapide.be !
The pingpong game should have been a multi-player version (play one-on-one over the internet), but eventually got descoped by the client during development phase...
We've just launched the Fanta competition I mentionned below. What is it about ? Registered participants will receive tips through email. These tips will gradually reveal the secret location of a few "letter-shapes" on Google Earth.
Walibi, the amusement park, partnered up with Fanta in this competitition: they offer the prizes and the letters of Walibi's new attraction, Vertigo, are the ones the participants need to find.
The first participants who submit their placemark lists holding the right letters will win a helicopter flight or passes/tickets for the park.
BTW, you can still use the Fantalk application to send fun messages through Google Earth. It's all on fanta.be.
Hey, we've just integrated a neat feature on the brand-new Fanta.be, currently launched in Beta. This feature is called Fantalk and it enables you to send messages to your friends via Google Earth by utilizing buildings and other shapes as letters.
Not sure how this works? Well, take a look at the picture below or go to Fanta.be and click on Fantalk. Of course, you need to have the Google Earth application installed on your computer. If you have not, you'll find a link on the Fantalk section to download the application.
Later this month, there will be an online advertising campaign that will drive traffic towards the site, including another Google Earth feature. As such, Fanta.be follows in the footsteps of a few others that are using Google Earth as a marketing vehicle.
This is a great example on how you can create 'an event' on your main website and hence main URL, without falling in the pitfall of creating a seperate micro-site with another URL that you'll have to promote. It also shows how interactive can reinforce an idea. Probably, MINI did not push the idea of domination that far in traditional media...
From Adverblog : "In Canada, Taxi has created the MINI "Dominate Winter" interactive section on the car's main website. Following the concept of "domination", a woman dressed in black leather welcomes users with the message "Click as hard as you like" (supported by background voice message and video). All the MINI’s characteristics for a perfect performance during winter time are explained in a sexy and ironic way, with an excellent copy and a series of effective animations."
I'll add a few screenshots later. Some sceenshots : Download femdom_home_1.jpg , Download femdom_home_2.jpg , Download femdom_picture_2.jpg , Download femdom_picture_3.jpg , Download femdom_picture_4.jpg
Does your job suck? Find one that doesn't. That's the motto of the on line IT job finder, Dice.com. Their game certainly does not suck.
It's the classic "your boss sucks" game where you get to take out your aggression following a bosses cocky, buzz-word laden tirade, all video-tised. After you've selected your target on an office map, you can take out your aggression by picking out of 3 instruments or weapons, f.e. a pizza launcher, a jelly donut bazooka, etc. A bit childish, but I think that every IT'er (especially the male species) are 'in' for this kind of fun.
Unfortunately, you can not handle the trigger of the weapons yourself. You just have to watch "your boss" being aimed at with pizza slices or donuts. Poor actors !