From Adrants : Billy the Finger promotes Virgin Mobile
This one consists of a website with several video episodes involving a shady cell phone salesman who attempts to convince Billy to sign up for one of those cell phone plans. The execution provides the viewer with the option to make decisions for Billy and view the various outcomes which include a trip to prison, a threesome, a hot cheerleader, circus acts, unintentional rear entry and finger burning.
According to AdRants, the site is part of a Canadian Virgin Mobile Campaign and is being promoted with fake posters in Toronto which don't mention Virgin Mobile but simply point to the Billy the Finger website. The website, as all viral-intended creations do, has a send to a friend feature which is labeled, "Finger A Friend". I agree with AdRants that it's well done and amusing enough to create interest in checking out the various chapters of the story.