Advertising agency, Deutsch Inc, has created a website that spawns ideas based on your briefing. They call it the Ad Conceptor. You select the type of product (from telco to beer), the tone of the campaign (emotional, edgy, ...) and the demographics of the target you would like to reach (men, women, ...) and the Ad Conceptor gives you an idea presented through a short video.
All ideas generated through the Ad Conceptor are so obvious, so over the top, so typical and not original at all. F.e. try Beer + Edgy + Men. Right, in order to prove that you need a decent agency to come up with Big Ideas for your brief.
And just to be sure that you don't run off with their ideas, Deutsch trademarked the web site ;-)