From Adrants : "We think we've just stumbled upon one of the most enjoyable, most addictive and most entrancing online games in a very long time. Saab UK has launched Race Against Time, an online "choose your own adventure" game, similar to the recently launched Choose Your Sauce KFC game, in which players take a Saab for a timed drive having to make multiple decisions upon the way. From deciding to stop for gas or not, ask directions or guess, give a stranger a ride or not, and more, the game sucks the player in and keeps the interest high."
Indeed, very addictive - once you get really into it. Because I think they will loose a lot of people during the first few minutes, yes minutes (!) ... I was not arroused in the beginning. The only thing that kept me going was to find out why Adrants had described the game as 'enjoyable' and 'entrancing'.
It also takes some time to reach the finish. Perhaps the time that potential Saab owners don't want to spend online. But, if Saab's intentions were to make the Saab more appealing to a younger audience, they might succeed at it.
A nice feature is the game summary at the end - click the picture on the left to enlarge. It provides an overview of the participant's personal adventure, i.e. actions taken during the game and the percentages of others that acted the same way.