I think this one is part of a teasing campaign - for a new product in the entertainment branche.
You are in the driver's seat of a taxi. The passenger swings to the left or the right when you hit the arrows on your keyboard. Hitting hidden keys (like S, F, W, H, E, P, M, N, B) gets you more entertainment. Surprising and amusing ! It kind of reminds me of the Subservient Chicken or the Tickle me from Axe.
But what's the point, who's it for ? More info or entertainment to come on Nov 14th as the site states ... .
It's a pitty though that the site does not include a remind-me-via-email or a forward-to-a-friend function. But, since I'm so curious, I've already added a reminder into my Calendar and I've already forwarded it to some people ...
Via Threeminds, who are also behind the campaign and who state that they will soon launch an integrated campaign.
Update (15/11) : The company behind the campaign appears to be a brand-new mobile entertainment network, Sprint Power Vision, that delivers live tv, music downloads and multiplayer games to your mobile phone (US only) : entertainment anytime as the url reads. They offer the access, the content and the phones in one package. Another kind of triple play in the mobile market. Looks promising. Hey, I thought those Americans were lagging behind on the mobile market ... does not really seem the case.