Achtung, the Dutch agency has developed a rich media online game for Suit Supply that mimics the great old Pac Man game : Pakman.
"In the game, Pakman, the player, is running in his underwear. His mission is to save Angel from Fatman. When eating the magic pills, Pakman gets superpower from his suit and is able to kick Fatman's ass. Rescuing Angel in each level gives the player a voucher for a tie, a shirt or a complete free suit." Source: Adrants.
Goal of the game is clearly to promote sales and/or drive footfall into the Suit Supply stores : the vouchers are only valid, if and only if you buy a complete suit. The graphics and video integration are great, but I wonder if this strategy of immediately offering a voucher really works ... Perhaps they should have tried to collect my e-mail address first and then try to approach me with (tailor-made) sales offers. Now, I've won a voucher (yes, made it to level 2) with no intention to redeem. I just played because it was fun. Suit Supply does have my personal data to get in touch with me. Neither to sell directly, nor to qualify me as a potential buyer.
Here's a screen grab from the homepage, from a game play screen and from the video bonus you receive after having rescued Angel. Yes, Suit Supply obviously targets men. This game reminds me of the ShirtCity Game I wrote about a while ago, which - I guess - inspired Achtung in developing this game.