This is a great example on how you can create 'an event' on your main website and hence main URL, without falling in the pitfall of creating a seperate micro-site with another URL that you'll have to promote. It also shows how interactive can reinforce an idea. Probably, MINI did not push the idea of domination that far in traditional media...
From Adverblog : "In Canada, Taxi has created the MINI "Dominate Winter" interactive section on the car's main website. Following the concept of "domination", a woman dressed in black leather welcomes users with the message "Click as hard as you like" (supported by background voice message and video). All the MINI’s characteristics for a perfect performance during winter time are explained in a sexy and ironic way, with an excellent copy and a series of effective animations."
I'll add a few screenshots later. Some sceenshots : Download femdom_home_1.jpg , Download femdom_home_2.jpg , Download femdom_picture_2.jpg , Download femdom_picture_3.jpg , Download femdom_picture_4.jpg
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Posted by: Unor | June 17, 2008 at 07:20 PM