Hey, we've just integrated a neat feature on the brand-new Fanta.be, currently launched in Beta. This feature is called Fantalk and it enables you to send messages to your friends via Google Earth by utilizing buildings and other shapes as letters.
Not sure how this works? Well, take a look at the picture below or go to Fanta.be and click on Fantalk. Of course, you need to have the Google Earth application installed on your computer. If you have not, you'll find a link on the Fantalk section to download the application.
Later this month, there will be an online advertising campaign that will drive traffic towards the site, including another Google Earth feature. As such, Fanta.be follows in the footsteps of a few others that are using Google Earth as a marketing vehicle.