Yesterday, because it was World No Tabacco Day, we launched an online toptopical campaign for smokers and non-smokers. Of course, motivating them to give up smoking. Kuchkuch.be (nl) or Pourquoitutousses.be (fr) allows you to send a personalized smoker's cough to a friend. Either - as a smoker - to let him/her know that you want to quit or - as a non-smoker - to let a smoker know that s/he ought to quit.
You can compose your 'personal' cough adjusting 3 criteria : loud/quiet, long/short and - my favorite - slimy/dry. And your friend can listen to 'your' cough from his/her mailbox.
This is a first (viral) campaign for Pfizer Champix in a series of other campaigns to come. It changes a bit the tonality of the campaigns they were running in the past towards the medical world. As said, more to come ...
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