When browsing, I found a nice interactive pop-under here. It kept me busy for quiet a while. The aim of the game is to flick a coffee bean into an empty can, but you should pass the defender and the goalie, both mice. When you score a goal, you are re-directed to an 'obscure' on-line reward program that's asking a lot of private information in return for a free Playstation console.
Great technique, I suppose it can work for some. As for me : I would not trust the advertiser.
Rich media from Eyeblaster
I like this one, because it puts emphasis on the fact that advertising - also online - is about big ideas, not about technology. And that technology is merely there to support the idea.
Quote : "Eyeblaster is a rich media technology company. If you work with them, your online advertising can be extremely rich with big file sizes, lots of flexible formats, streaming video and audio and many more technical possibilities.
The only problem being that this technology gets abused by poor digital creative agencies making 'crash bang wallop' ads just because they can.
The big idea behind this campaign was to highlight this abuse and stop it. Yes, with rich media technology you can even make a pile of shit look amazing, but it's still shit.
The ad ran on New Media Age and the ESA network but was banned by The Guardian and Haymarket." (Source : IAB Creative Showcase)
Creatives were developed by The Lean Mean Fighting Machine. You can see them here.
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