Yesterday, in Luk Alloo's TV-show "Sterren & Kometen", Eddy Wally met with Ford's innovative Talking Ad in a Railway station in Ghent. This led to a unique encounter between "entertainer" Eddy Wally and the "brand" Ford.
Some would therefore call it 'Branded Entertainment'.
This case proves that if you do innovating & entertaining stuff, you can extend your reach and get picked up by other media such as tv (Sterren & Kometen : 250.000 viewers), newspapers (example), magazines (example), blogs (example) and radio (Donna, Stubru and some others covered it). Or, like some would say : 'go viral'.
Download here the hilarious 3 min. Eddy Wally meets Ford Talking Ad from Sterren_en_Kometen (13,4 Mb!),
More info on the Ford Talking Ads, incl. a clip showing a German tourist interacting with the Talking Ad, you'll find over at my friends from AdFab.
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