In an attempt to go viral, Ford Belgium has just launched www.lookingforamiracle.be.
The site holds three short funny clips, a forward-to-a-friend and a tune-in-for-more form. The latter will keep you posted when Ford releases a new movie.
The viral site builds further upon the "Forddoesmiracles"-campaign that featured the much-talked-about Talking Ad (see previous posting). It's the first series of viral movies that Ford Belgium has ever released. The current plan is not to run them on TV and they are not supported by any online media plan. I know, because I'm an accomplice.
I hope you enjoy the clips.
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